The Belly Stockings® Business is For Sale

After more than 20 years of designing, manufacturing and growing Belly Stockings®, I've decided it's time to pass the business on to someone new.

Belly Stockings® gave me the flexibility to build a successful business while raising my two daughters. It allowed me to work around family life, be there for the important moments, and create something genuinely unique. What began as a small idea grew into a recognised international brand with loyal customers across the world, and it's been an incredible journey.

A couple of years ago, I stepped back to begin a completely new venture. Today I'm fortunate enough to be working full-time on my new passion, building the life I've always dreamed of.

I've kept the Belly Stockings® website and eBay store running so that customers can continue purchasing the remaining stock, but I simply no longer have the time to give the business the attention it deserves. With new international product compliance regulations creating even more administration, I've reached the point where I feel it's the right time to either pass the brand on to someone who can continue its journey or close it with pride.

A Rare Opportunity

Belly Stockings® is a well-established niche brand with more than two decades of history, a loyal customer base and an excellent reputation within the dance, performance and costume industries.

Every Belly Stockings® product has been designed by me from scratch and manufactured exclusively for the brand. The business isn't simply reselling wholesale products with a logo attached – it's built around original designs developed and refined over more than 20 years.

For the right buyer, there is significant opportunity to develop the brand further by introducing new products, expanding marketing, increasing wholesale sales or taking manufacturing in a new direction.

For buyers based in the other countries, there is also the opportunity to manufacture locally, avoiding many of the import and compliance challenges now facing overseas suppliers.

Support From Me

I genuinely want the next owner to succeed too.

If the business is purchased by someone overseas, I'm more than happy to help you establish manufacturing with a new factory and share the knowledge I've built over the past 20 years.

I'm happy to offer guidance on:

• Choosing suitable fabrics and components.

• Manufacturing and production.

• Developing new products.

• Supplier introductions and contacts.

• Customer expectations and product knowledge.

• General advice during the handover period.

I'm not at all technical, so website development, coding and advanced digital marketing would be better handled by a specialist, but I'm very happy to share everything I know about the products and the business itself.

What's Included

• Registered Belly Stockings® trademark.

• Domain names

• Business email addresses.

• Original patterns for all products.

• Supplier and manufacturer contacts.

• Remaining stock.

• Fabric and trimmings.

• Branded labels and stickers.

• Product photography and images.

• Website content.

• Marketplace assets (eBay & Etsy listings, descriptions and images)

• Social media accounts (where transferable)

• Customer records and mailing list (subject to applicable data protection legislation)

Serious Enquiries Only

If you're genuinely interested in continuing the Belly Stockings® story, I'd love to hear from you.

Please email vicky@bellystockings.com with some information about yourself and why you're interested in the business.

I kindly ask that only serious enquiries are made as I simply do not have time to spend on casual interest.

If the right buyer doesn't come along, I'm perfectly happy to close Belly Stockings® and leave it as a wonderful chapter of my life. I'd much rather do that than see the brand pass to someone who doesn't understand or appreciate everything that's gone into building it over the last 20 years.

Thank you for taking the time to read this, and for your interest in Belly Stockings®. It has been an enormous part of my life, and I sincerely hope it can continue with someone who shares the same passion and vision for its future.

 

Warmest regards, Vicky